False Advertising and Fake Yelp Reviews (Again!)

Posted by on Feb 27, 2015 in Blog | 0 comments

False Advertising and Fake Yelp Reviews (Again!)

A while back, I wrote about the value of Yelp, but the cost of fake Yelp reviews. This lawyer is not the only one who takes notice of this problem, so do the lawyers at the Federal Trade Commission. The FTC recently announced that it has shut down an automobile shipment broker who deceptively paid customers to write fake online reviews. The business owner not only paid consumers to review services online, the owner also directed the consumers how to write the review. Then the owner deceptively represented the favorable reviews as the unbiased reviews of consumers.

The FTC enforcement action was brought under the FTC’s enforcement authority under the FTC Act. Similar to the FTC Act, the Colorado Consumer Protection Act prohibits a person from knowingly making a false representation as to the source, sponsorship, approval, or certification of goods, services, or property. The CCPA also prohibits a person from knowingly making a false representation as to the characteristics, ingredients, uses, benefits, alterations, or quantities of goods, food, services, or property or a false representation as to the sponsorship, approval, status, affiliation, or connection of a person therewith.

Victims of a false, misleading, and deceptive advertising are entitled to damages and attorney fees and costs for acting as a private attorney general to protect consumers. Vedra Wali LLC represents consumers who are the victims of false, deceptive, and misleading practices.

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